BIG DEAL NO 2
152
In its most advanced sectors, a highly concentrated capitalism has begun selling "fully equipped" blocks of time, each of which is a complete commodity combining a variety of other commodities. This is the logic behind the appearance, within an expanding economy of "services" and leisure activities, of the "all inclusive" purchase of spectacular forms of housing, of collective pseudo-travel, of participation in cultural consumption and even of sociability itself, in the form of "exciting conversations", "meetings with celebrities" and suchlike. Spectacular commodities of this type could obviously not exist were it not for the increasing impoverishment of the realities they parody. And, not surprisingly, they are also paradigmatic of modern sales techniques in that they may be bought on credit.
From «The Society of the Spectacle» Guy Debord 1967
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